What are our values?

At Pure, we put people first, and make a positive difference to their lives. We also actively contribute to the growth of the eastern region. We do that through our values – the guiding principles which we all live by.

In 2023, we worked with everyone in our team to develop new values. So we know that all of our colleagues understand what they mean, and that they reflect our organisation through and through.

They are:

  • people first– our inspiration and the heart of our decisions
  • make it happen– we deliver with energy and make a difference every day
  • stay connected– knowledge and connections are our superpowers
  • better together– with each other, we achieve more
  • think boldly– we listen, learn and innovate
  • proud of how– the way we deliver sets us apart.

If you’re interested in finding out more about how we work and what we stand for, you might also want to have a read of our environmental, social and governance statement.